As the summer winds down and the scent of fresh school supplies fills the air, it’s a clear sign that back-to-school season is upon us. For restaurant marketers, this bustling time presents a golden opportunity to connect with families, students, and educators looking for convenient and satisfying dining options. To ensure you make the most […]
Navigating the Digital Marketing Data Maze: Common Data Hygiene Problems
In the fast-paced world of digital marketing, data is your compass, guiding you toward informed decisions and successful strategies. However, just like a map riddled with confusing paths, unclean data can lead you astray, hindering your progress and muddling your insights. In this blog post, we’ll navigate through the terrain of common digital marketing data […]
Take it from Barbie: A Masterclass in Loyalty Marketing
Thanks to a strong performance at the box office and a juggernaut marketing strategy, Barbie is everywhere right now. The iconic, decades-old brand simultaneously reinvented itself with a 2023 blockbuster hit movie while building upon a loyal customer base and reputation. Of course, having a healthy marketing budget, say $150 million, also helps. Still, there […]
The Latest Data Privacy Policy Updates for Marketers
On January 1, 2023, Virginia’s Consumer Data Privacy Act (CDPA) went into effect. It joins California’s Consumer Privacy Act (CCPA) as the only state with such legislation. In this August 2023 round-up, we’ll cover a few updates since the CDPA went into effect, CDPA’s impact on marketers, and some key takeaways for handling and implementing […]
Key Data Metrics to Measure at Each Stage of the Marketing Funnel
In the world of digital marketing, data is an invaluable asset that provides insights into consumer behavior, helps optimize marketing strategies, and drives business growth. At each stage of the marketing funnel, different data metrics play a crucial role in understanding and measuring the effectiveness of your efforts. In this blog post, we will explore […]
Why you Should Invest More in Re-Engagement Marketing Tactics
When businesses focus on acquiring new customers, sometimes they end up overlooking the untapped potential of re-engaging with their existing customer base. Re-engagement marketing strategies offer a valuable and often underutilized opportunity to reignite customer interest, enhance brand loyalty, and drive growth. In this blog post, we will delve into the significance of re-engagement marketing […]
CDP vs. CRM for Enhancing Loyalty Marketing
Customer loyalty is a crucial factor for sustained success. Many organizations use Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems to cultivate and retain loyal customers. Although both CDPs and CRMs play vital roles in managing customer data, they serve distinct purposes and offer unique capabilities. In this blog post, we will delve […]
How to Measure Customer Loyalty
In today’s competitive business landscape, customer loyalty plays a pivotal role in the success and growth of any company. To thrive, businesses must understand their customers’ loyalty levels and find ways to enhance them. In this article, we will explore three key metrics: Net Promoter Score (NPS), customer retention rate, and customer lifetime value (CLV), […]
Troubleshooting your Email Sender Reputation: A Case Study in Email Spam Filters
When a spam filter issue occurs, your recipient’s email server sends your content to their spam folder. It’s important to stay vigilant (or have an agency take the lead) to prevent these issues from occurring and to try to rectify them before it impacts your sender reputation. Below we break down a spam filter issue […]
Everything You Need to Know About Gmail’s Blue “Verified”Checkmarks
In May 2023, Google announced that they will continue building out security features in Gmail with the release of a blue checkmark icon next to verified senders. Here’s a full rundown of what it means and why email marketers should pay attention. What do the checkmarks mean? Similar to the blue checkmarks associated with users […]
