Welcome the Newest Member of Our Team, Isabel! Isabel Hodes joins us as our newest Associate Account Director on our Client Service team. She brings us 13 years of marketing and agency experience in both technical and human-centered marketing efforts. Get to Know Isabel 🗣️ Team, Brand, and Strategy Advocate 🐾 Lover of Animals 👑 […]
The Power (and ROI) of Telling Customers Thank You
Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients. We decided to test the impact of a thank-you email to customers on dining behavior. Our test showed that this simple gesture led to a whopping 24.73% increase in net sales within just 24 hours for […]
Growing Our Data and Strategy Team
Welcome the Newest Member of Our Team, Kyle! Welcome our newest teammate, Kyle! He joins Response Labs as a Data Analyst. With 10+ years of experience as a business analyst and a strong skill set in data visualization, Kyle will help make our client’s data even more actionable and user-friendly. Kyle will join our growing […]
Harnessing Nostalgia to Boost Customer Loyalty: Wendy’s Tribute to “Where’s the Beef?”
As a digital marketing agency constantly exploring innovative strategies for our clients, we couldn’t help but admire Wendy’s recent homage to its iconic “Where’s the Beef?” advertising campaign. Launched 40 years ago during the 1984 Super Bowl, this campaign left an indelible mark on pop culture and became synonymous with the fast-food chain’s brand identity. […]
Reacting to Yahoo and Gmail’s Recent Email Deliverability Changes
Recently, our colleagues at Litmus outlined some new email deliverability rules from Gmail and Yahoo. We know these updates have a direct impact on how we and our clients can communicate with their email subscribers, so we sat down with our Senior Email Developer, Tim Hart, and Senior Solutions Architect, Jeffrey Rudolf, to get their […]
Leveraging the Power of SMS: Driving Customer Loyalty in the Digital Era
In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to engage with their customers and foster lasting relationships. Among the myriad marketing channels available, one often overlooked yet highly effective tool for driving customer loyalty is SMS. As a digital marketing agency at the forefront of technological advancements, we understand the pivotal role […]
Response Labs Expands its Client Service Team
Welcome the Newest Member of Our Team, Kristian! Welcome our newest teammate, Kristian! He joins Response Labs as Group Account Director. Kristian leads the Client Services team at Response Labs. A musician, and documentary filmmaker in past lives, he has 15+ years of agency experience specializing in the strategy and execution of integrated campaigns for […]
Social CRM: The Next Frontier of Leveling Up Your Marketing
In the dynamic realm of digital marketing, staying ahead means embracing innovations that redefine how businesses connect with their audience. One such game-changer is Social Customer Relationship Management (CRM). Imagine having a tool that not only tracks customer interactions but also taps into the vast landscape of social media. Let’s explore what Social CRM is, […]
Unleashing the Power of Predictive Analytics in CRM and Loyalty Marketing
In the ever-evolving landscape of digital marketing, staying ahead of the curve is not just an advantage – it’s a necessity. As a digital marketing agency, we constantly seek innovative strategies to elevate our clients’ campaigns. In this pursuit, the integration of predictive analytics in Customer Relationship Management (CRM) and loyalty marketing has emerged as […]
Navigating the Maze of Consumer Data Privacy in Marketing
As digital marketers, we know the landscape is always shifting. But 2024 promises to be a significant milestone in the world of consumer data privacy. Here are the top five things everyone in marketing needs to keep top of mind as we enter 2024. 1. The Cookie Crumbles…Completely Google recently took a major next step […]
