Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients. We decided to test the impact of a thank-you email to customers on dining behavior. Our test showed that this simple gesture led to a whopping 24.73% increase in net sales within just 24 hours for […]
15% Sales Lift Powered By Segmented Offer Strategy
Response Labs helped Blaze Pizza surpass a goal of incremental sales increase during the typically slow month of August. Blaze Pizza is a contemporary and vibrant fast-casual restaurant, known for its innovative and customizable approach to build-your-own artisanal pizzas. Our charge was to come up with a strategy that could generate 8-10% of incremental sales […]
Welcoming Our Newest Teammate, Rebekah!
With over three years of managing digital campaign processes, analyzing results, and cultivating relationships, Rebekah Carroll works with our clients to support their digital initiatives and uncover new opportunities. Welcome to the Response Labs team! A New Hampshire native and Simmons University graduate, Rebekah is fueled by a deep passion for advertising technology. Over the […]
Troubleshooting your Email Sender Reputation: A Case Study in Email Spam Filters
When a spam filter issue occurs, your recipient’s email server sends your content to their spam folder. It’s important to stay vigilant (or have an agency take the lead) to prevent these issues from occurring and to try to rectify them before it impacts your sender reputation. Below we break down a spam filter issue […]
Three Keys to Building Successful Relationships with Your Clients
Going the extra mile for a client is at the forefront of our agency. Helping them succeed is our goal as it not only helps them but us as well! When our clients achieve their goals, their successes become our successes. And we have no chance of helping clients achieve their goals without building thoughtful […]
The Team That Makes Everything Happen: Client Service at Response Labs
At Response Labs, our mission is to help our clients forge more meaningful relationships with their customers. But to bring our best work to market, we must first foster relationships with our clients. Trust, accountability, leadership, and service are the tenets we live by at Response Labs. These pillars are why our clients not only […]
Response Labs is a 2023 Inc. Magazine Best Workplace Winner!
Being recognized as one of the best workplaces in the country is a significant milestone that reflects the hard work and dedication of every team member at Response Labs. It is a testament to our focus on building a supportive work environment where our team feels valued, engaged, and empowered to do their best work. […]
Alex Kagwima Adds Spark to Client Services Team
“Alex has the perfect combination of experience, skill and spark,” remarked Jen Aldinger, Partner and Director of Client Service at Response Labs. “Our clients expect us to be a smart, trusted partner. With Alex on board, our team is better equipped to trailblaze on our clients’ behalf.” With stints at Under Armour, Money Map Press, […]
Bruce Norby Adds Depth to Response Labs’ Client Service Team
The newest addition to Response Labs is Bruce Norby, joining as Account Director on our Client Services team. Bruce’s experience in loyalty marketing spans two decades across numerous industries—travel and hospitality, financial services, health care, pharmaceutical, agriculture, tech services, and more. “Adding Bruce’s exceptional background to our team is fantastic,” remarked Jen Aldinger, Partner and Director […]
Response Labs adds “Jersey Girls” Deana Fitzgerald and Toni Weaver
Continuing to grow, Response Labs’ Client Service team welcomes a pair of dynamic new account members, Deana Fitzgerald and Toni Weaver. “Adding these two is a huge gain,” said Jen Aldinger, Partner and Director of Client Service at Response Labs. “They both bring omni-channel experience for major retail brands, as well as processes and personality to […]
