Welcome back to the Lab! I assume you’ve read Part 1, the debut of Dr. Frankendata and you’re ready for a second dose of my mad data sciencing. Today, we delve into my go-to best practices for CRM and email marketing data investigations. While the examples below are specific to Salesforce Marketing Cloud, SQL and […]
The Data & Strategy Team gains a new member with the hiring of Emily Barnard
Emily joins Response Labs as a Data Analyst on the Strategy and Data team. With more than six years of combined experience in data analysis and mathematics including two years in advertising, she brings a passion for problem-solving to every project and looks forward to continuing her growth at Response Labs. “Our team is thrilled […]
RL Media Gains Another Asset in Senior Media Planner Jack McLaughlin
Jack joins the Response Labs’ Media Team as a Senior Media Planner. With more than six years of agency and internal marketing experience, he brings a broad skillset to handle the creation and implementation of a wide array of digital campaigns. “We’re excited to have Jack join the Media Department at Response Labs where his […]
Customer-Centric Strategy Is More Than Just Personalization
In CRM and loyalty marketing, we talk a lot about personalization, the idea of making communications to a customer as specific as possible to that individual. It can be as simple as inserting personal details like name or reward points balance into an email. Or it can be as complex as a series of attributes […]
Coast-to-Coast Coverage: Announcing Our New Seattle Office
Response Labs is excited to announce another new location in Seattle, Washington! As we continue to grow our team and client roster, having office spaces in major metropolitan areas on both coasts will supercharge the impact we can deliver.
How We Make Every Message Matter: Blending Strategy and Data
At Response Labs, our approach to CRM and loyalty marketing is customer-centric. That means using the customer’s relationship and experiences with your brand or organization to inform the messaging they receive from you. This is in contrast to taking a set of messaging and determining who within your audience should receive which versions. In order […]
Data Storytelling: The Secret to Nailing Your Next Presentation
Understanding and communicating data is an increasingly valuable skill. In business and marketing, data is critical in making sound strategic decisions. Of course, data alone doesn’t always lead to a decision. Let alone a strategic one. Data must first be compiled, organized, validated, and analyzed, and then presented in a format that people can understand. […]
Data Investigations: Part 1
Fact: Data-driven communications break. Whether you’re a veteran data engineer, mid-level developer, or new to email marketing, we all have those WTF (What the Facts?!) moments. Problems, conundrums, and troubles are inevitable in data-driven marketing. Data stops syncing. Emails display wonky …ahem, Outlook. Dynamic components break. Personalization loads incorrectly, or not at all. Audience processes […]
Apple iOS 16 Impacts Marketers’ Ability to Connect with Consumers
Over the summer, Apple unveiled its next-generation mobile operating system, iOS 16. And with it came some new features and changes that affect the way marketers can interact with consumers. Apple is emphasizing increased security and the ability for iPhone users to personalize their mobile experience. Noteworthy for brands are the updates to iPhone’s lock […]
BIW ’22 Response Labs’ Panel: Make Every Message Matter
One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was an amazing weeklong event! Thanks to the heroic efforts of the ETC (Emerging Technology Center), the week brought together industry leaders across technology, science, education, start-ups, entrepreneurs, business, government, marketing, social activism, and everyone in between. The Response Labs […]
