Going the extra mile for a client is at the forefront of our agency. Helping them succeed is our goal as it not only helps them but us as well! When our clients achieve their goals, their successes become our successes. And we have no chance of helping clients achieve their goals without building thoughtful […]
Everything You Need to Know About Gmail’s Blue “Verified”Checkmarks
In May 2023, Google announced that they will continue building out security features in Gmail with the release of a blue checkmark icon next to verified senders. Here’s a full rundown of what it means and why email marketers should pay attention. What do the checkmarks mean? Similar to the blue checkmarks associated with users […]
Four Reasons to Use Double Opt-in Permissions in Email Marketing Campaigns
In a time of increased focus on data permission, privacy, and security, using double opt-in permission shows your customers that you respect the information you’re receiving. There are many benefits to double opt-in permission, including increased marketing effectiveness, improved deliverability, and data management. When working with clients on their email marketing strategies, this is often […]
The Team That Makes Everything Happen: Client Service at Response Labs
At Response Labs, our mission is to help our clients forge more meaningful relationships with their customers. But to bring our best work to market, we must first foster relationships with our clients. Trust, accountability, leadership, and service are the tenets we live by at Response Labs. These pillars are why our clients not only […]
Response Labs is a 2023 Inc. Magazine Best Workplace Winner!
Being recognized as one of the best workplaces in the country is a significant milestone that reflects the hard work and dedication of every team member at Response Labs. It is a testament to our focus on building a supportive work environment where our team feels valued, engaged, and empowered to do their best work. […]
Five Things Every Great Landing Page Needs to Have
Landing pages are crucial elements of any digital marketing campaign. These pages encourage users to take specific actions that would convert them into a customer or a subscriber. At Response Labs, we recognize that a landing page is a critical juncture point of a digital marketing campaign where a lead or prospect could either disappear […]
Using Customer Personas to Build Better and More Efficient Marketing Campaigns
Customer personas are data and research-informed representations of a business’ top or ideal customers. Personas are crucial tools for marketers, as they both drive and inform strategy. At Response Labs, we take a unique approach with each of our clients to help them understand their ideal customers, leverage data to build effective personas and execute […]
Controlled Experiments at Response Labs
At Response Labs, our focus is data-driven decision making, and our motto is Make Every Message Matter. A big way that we put this into practice is by identifying optimizations for email, push, and media campaigns for our clients through the use of randomized controlled experiments. Randomized controlled experiments such as A/B tests, split tests, […]
Using Behavioral Economics to Improve your Omnichannel Programs
Behavioral economics is a way of studying how our brains, feelings, and relationships affect how we make decisions about money. It examines how people make decisions in real-world situations, rather than assuming they behave rationally, always making the best decisions for their financial interests. Using behavioral economics in marketing can improve results by understanding (and […]
Leveraging CRM to Support an Omnichannel Campaign
A personalized customer experience is no longer just preferred, it is expected. If advertisements aren’t relevant to the consumer, they are disregarded. The good news? The current state of the digital marketing world allows advertisers to make this type of “wasted impression” nearly obsolete. The following questions will help determine whether your marketing efforts are […]