Please welcome our newest Account Supervisor, Lauren Yoffe, to the Response Labs team. In her role, she will manage client relationships, help drive and execute ideas and initiatives, and oversee daily tasks for clients. She was previously the Marketing Automation Specialist at Alliance Franchise Brands. In that role, she oversaw the email marketing program, databases, […]
Using Campaigns to Confirm RFM Segmentation
If you’ve been following along with our blog recently, you’ve heard all about the exciting RFM work we’re executing for Bloomin’ Brands’ own Outback Steakhouse. While we have touched on how the RFM analysis is generated and ways to use it, in this post we touch on using campaigns to confirm RFM segmentation. Understanding why […]
Response Labs Presenting At Baltimore Innovation Celebration 2020
Baltimore Innovation Celebration 2020 is a one-day virtual conference focused on local companies & good news stories from the pandemic.
RFM & Lookalike Audiences: What If You Could Clone Your Best Customers?
The RFM Analysis is a great tool for prospecting, not just win back and loyalty campaigns. Use a lookalike audience in Google, Facebook or LinkedIn to find new customers.
Email Coding Tips: Microsoft Outlook, Fallback Images and More
Response Labs email pro shares email coding tips for Microsoft Outlook, using fallback images and more to get as pixel perfect as possible.
Increase Dining Frequency During COVID-19 With This Customer Insight
How soon a customer dines at your restaurant after it reopens may indicate when they’ll dine again–here’s how to use that data to get them to return to you.
RFM Analysis for More Effective Messaging During COVID-19
An RFM analysis of transactional data provides a comprehensive view of customer behavior, but when COVID-19 disrupts the norm, how do you adjust it?
Migration to Salesforce Marketing Cloud (SFMC): Plan & Process Key To Migrating Four Grocers At One Time
Migration to Salesforce Marketing Cloud (SFMC) for just one business can be daunting. But four? At one time? That was the request and here’s how we successfully did it.
[Newsletter] Into The Unknown: Planning For The Months Ahead
Our newsletter from June 2020 highlights planning for the unknown & the value of marketers to lead the way. Plus, 4 keys to restaurant marketing & CCPA.
Response Labs Wins Best Email Marketing Campaign
The AMA Baltimore MX Award was awarded to our team last night for our email campaign work with Outback Steakhouse®.
