Fact: Data-driven communications break. Whether you’re a veteran data engineer, mid-level developer, or new to email marketing, we all have those WTF (What the Facts?!) moments. Problems, conundrums, and troubles are inevitable in data-driven marketing. Data stops syncing. Emails display wonky …ahem, Outlook. Dynamic components break. Personalization loads incorrectly, or not at all. Audience processes […]
Apple iOS 16 Impacts Marketers’ Ability to Connect with Consumers
Over the summer, Apple unveiled its next-generation mobile operating system, iOS 16. And with it came some new features and changes that affect the way marketers can interact with consumers. Apple is emphasizing increased security and the ability for iPhone users to personalize their mobile experience. Noteworthy for brands are the updates to iPhone’s lock […]
BIW ’22 Response Labs’ Panel: Make Every Message Matter
One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was an amazing weeklong event! Thanks to the heroic efforts of the ETC (Emerging Technology Center), the week brought together industry leaders across technology, science, education, start-ups, entrepreneurs, business, government, marketing, social activism, and everyone in between. The Response Labs […]
New & Industrious D.C. Metro Area Office for RL Media Team
We recently opened a new satellite location in Arlington, Virginia, just across the Potomac River from Washington, D.C. Thanks to our real estate friends at Industrious, our Media Team now has a dedicated office with all the best technology hookups and amenities galore. The building itself is set in the bustling and beautiful Clarendon town […]
Nielsen Forecasts Rise in 2023 Digital Media Budgets
Changes merely discussed for some time now are coming to fruition and in a big way. Advertisers at large are planning to move away from linear TV buys toward digitally focused channels. Historically, linear TV has allowed brands to cast a wide net in terms of their reach, but with minimally qualified targeting opportunities and […]
Let’s Get Creative! Introducing Response Labs’ Dynamic Design Duo
Response Labs now has a Creative Team! With the recent hire of Sr. Digital Designer, Katie Scott we doubled our creative depth and amplified our ability to create amazing digital marketing and advertising. Lead by veteran Creative Director, Jason Miller, the new division has been established to provide branding, design, copywriting and other creative services support.
Let Your Customers Set the Pace for Emails with Preference Centers
How much easier would life be if people just told you what they want? As great as that might be, we’re still a long way off from that in the real world. In digital marketing, however, we can know exactly what people want from our email communications. Preference centers can be effective in keeping customers […]
New Hire Tracie Varvir
We’re thrilled to welcome Tracie Vavir as Account Supervisor and our newest nerd. Tracie self-identified as a “nerd-at-heart” before she arrived at Response Labs which immediately made her a kindred spirit. A digital marketer by trade, Tracie brings her passion for strategy, data analysis, content marketing, email, social media and CRM to our growing Client […]
3 Must-Have Skills of a Marketing Analyst, and Why You Need One
Organizations increasingly sift through huge amounts of customer data and marketing analytics to inform critical business decisions. Not everyone can look at data and make sense of it, let alone draw insights from it. Marketing analysts are uniquely positioned to excel in this arena because their expertise spans disciplines like data analysis, strategy, marketing, and […]
Katie Scott Amplifies Response Labs’ Creative Power⚡️
After an expansive search to find a Senior Digital Designer with the right mix of brains, talent and personality, Response Labs adds another creative pro to its fold. We’re excited to announce the addition of Katie Scott to our emerging creative division. With over 12 years of brand building and graphic design experience, Katie has […]
