In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to engage with their customers and foster lasting relationships. Among the myriad marketing channels available, one often overlooked yet highly effective tool for driving customer loyalty is SMS. As a digital marketing agency at the forefront of technological advancements, we understand the pivotal role […]
Social CRM: The Next Frontier of Leveling Up Your Marketing
In the dynamic realm of digital marketing, staying ahead means embracing innovations that redefine how businesses connect with their audience. One such game-changer is Social Customer Relationship Management (CRM). Imagine having a tool that not only tracks customer interactions but also taps into the vast landscape of social media. Let’s explore what Social CRM is, […]
Response Labs’ Media Team Grows With Addition of Elizabeth Woods
With over nine years of marketing strategy, sales and media experience, Elizabeth “Liz” Woods joins Response Labs as Media Supervisor. “Her plethora of knowledge and competencies, along with her positive attitude, makes Liz an exceptional fit for our growing agency,” shared Media Director, Leigh Jacobs. “I’m thrilled to have Liz on our newly-established Media team!” Through […]
How We Reduced Our Client’s Cost-Per-Acquisition by 90%
As a new brand, Kradle CBD for Dogs was just gaining traction in the marketplace. Awareness growth and an aggressive sales target meant the brand was willing to spend on digital marketing to generate sales. However, an initial campaign showed low sales results from a high spend, without accurate attribution of sales to marketing dollars. The […]
Consumer Experience During COVID-19 for Restaurant Takeout and Delivery
Consumer experience during COVID-19 for restaurant takeout and delivery shows signs of promise, insight and surprise based on our May 2020 survey.
Restaurant Marketing During COVID-19: The 4 Keys to Success
Restaurant marketing during COVID-19 is a daunting challenge. Our survey of consumers unveiled 4-keys to success for QSR & FSR marketers.
Isaiah Industries Develops “Crazy Viral” Flexible Metal Nose Bridge For Handmade Face Masks
Metal nose bridge production for handmade face masks was not in the plans for metal roofing manufacturer Isaiah Industries. COVID-19 changed all that.
Communication Trends In Digital Marketing So Far in 2019
Communication trends in digital marketing so far in 2019 summed up: Without continuous adaptation, brands will fall out of their customers’ peripheral view.
Don’t Worry, Gen Z Will Not Kill Email Marketing
Gen Z is not completely ignoring email marketing, but the competition for attention is greater. Learn why email can still drive buying decisions of Gen Z.
Fan-tastic Marketing: Marketing To Superfans
Instead of marketing “at” the fans, a recent American Marketing Association lecture got us thinking about creating an audience of superfans.