Ongoing optimization can directly result in sales. When email plateaued Hannaford Supermarkets turned to sms marketing to drive conversions.
CRM = Commitment Required MAX
The CEO of Response Labs discusses the effort required to establish a successful CRM program – which includes commitment, discipline and no excuses.
A Conversation About Conversational Marketing
Learn more about “Conversational Marketing” and how companies are taking this marketing tactic and using it to fill gaps in the customer journey.
Four Takeaways from Litmus Live 2019
Response Labs recently had the honor of attending this year’s Litmus Live. Email Developer, Tim Hart, took away these 4 email insights.
Communicating the Value of Artificial Intelligence (AI) to Your Clients
Learn a few of the ways Response Labs uses Artificial Intelligence to excel their marketing campaigns.
Focus On This For Successful CRM Implementation
Dan Dawes discusses the key to a successful CRM implementation in this article he wrote for the Baltimore Chapter of the American Marketing Association.
Voice and Email – An Odd Couple: Email’s Place With Voice Assistants
What is email’s place with voice assistants? Plus, tips on coding marketing emails to optimize their use with the latest technology.
5 Ways to Drive CPG Customer Loyalty
Today’s consumer has high expectations of the products they purchase & brands to whom they are most loyal. This study discusses 5 ways to drive that loyalty.
Customer Segmentation For Quick Service Restaurants
Customer segmentation for quick service restaurants, showcased in recent study featured in QSR magazine, highlights key breakdown for audience targeting.
Outback Steakhouse Selects Response Labs To Bolster Brand & Loyalty Marketing Programs
Response Labs will focus on driving engagement and activation of Outback Steakhouse® customer-targeted brand and loyalty marketing via digital channels and data intelligence.
