A personalized customer experience is no longer just preferred, it is expected. If advertisements aren’t relevant to the consumer, they are disregarded. The good news? The current state of the digital marketing world allows advertisers to make this type of “wasted impression” nearly obsolete. The following questions will help determine whether your marketing efforts are […]
Data Investigations – Part 5: Consider breaking the data processing into multiple steps.
From emails to chains of SQL queries, having a multi-step list is a great best practice to follow when things are breaking, but should be working. Building a beautiful, but complex code, where multiple requirements are accomplished in a few lines of code may seem like an efficient approach, but sometimes the best solution is […]
Preparing Digital Advertising for a Global Recession
While the world collectively sighed a breath of relief as the pandemic subsided heading into 2023, it simultaneously readied itself to weather the storm of a looming recession. The pandemic had a profound impact on the global economy with some industries greatly benefiting, while others virtually stood at a standstill. However, the likely 2023 recession […]
Data Investigations – Part 4: Turn It Off And On Again
Last time on Dr. Frankendata, we talked about finding the break by asking, “where does the data stop behaving?” to help guide us towards a solution. In this next step, we hone in on the time honored strategy that continues to work an embarrassingly large amount of the time – turning it off and on […]
Putting Your Customer Data To Work For You
Email marketing is a crucial part of any business’s digital strategy. However, one of the biggest challenges marketers have is making the most of their customer data. This presentation, presented at Litmus Live, will walk you through the steps you can take to make your customer data work better for you. Whether you’re a beginner […]
Customer-Centric Marketing in Action: Response Labs’ Holiday Campaign
As we reflect on 2022, we’re proud of the work we did on behalf of our clients. But we also take pride in our own marketing efforts. One of the most memorable, and fun, campaigns we launched this year was our Holiday e-Card Maker. Instead of sending out a cookie-cutter corporate holiday card, we challenged […]
BIW ’22 Response Labs’ Panel: Make Every Message Matter
One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was an amazing weeklong event! Thanks to the heroic efforts of the ETC (Emerging Technology Center), the week brought together industry leaders across technology, science, education, start-ups, entrepreneurs, business, government, marketing, social activism, and everyone in between. The Response Labs […]
3 Must-Have Skills of a Marketing Analyst, and Why You Need One
Organizations increasingly sift through huge amounts of customer data and marketing analytics to inform critical business decisions. Not everyone can look at data and make sense of it, let alone draw insights from it. Marketing analysts are uniquely positioned to excel in this arena because their expertise spans disciplines like data analysis, strategy, marketing, and […]
CRM in a Cookieless World: Paid Media Solutions
Someone took all the cookies! Well, sort of. In 2020, Google announced that it will block third-party cookies from Chrome by 2023. What’s the impact to marketers and advertisers? For starters, some of the most effective digital advertising targeting methods won’t survive limitations across third-party cookies, or at the very least, will be greatly impacted. […]
Response Labs’ Media Team Grows With Addition of Elizabeth Woods
With over nine years of marketing strategy, sales and media experience, Elizabeth “Liz” Woods joins Response Labs as Media Supervisor. “Her plethora of knowledge and competencies, along with her positive attitude, makes Liz an exceptional fit for our growing agency,” shared Media Director, Leigh Jacobs. “I’m thrilled to have Liz on our newly-established Media team!” Through […]
