Communication trends in digital marketing so far in 2019 summed up: Without continuous adaptation, brands will fall out of their customers’ peripheral view.
Don’t Worry, Gen Z Will Not Kill Email Marketing
Gen Z is not completely ignoring email marketing, but the competition for attention is greater. Learn why email can still drive buying decisions of Gen Z.
Fan-tastic Marketing: Marketing To Superfans
Instead of marketing “at” the fans, a recent American Marketing Association lecture got us thinking about creating an audience of superfans.
