In today’s digital marketing landscape, countless marketing technology platforms and tools vie for your attention. With so many options, it’s easy to fall into the trap of “more is better.” But before agreeing to multi-year agreements, consider how many platforms you really need. (Spoiler alert: it depends) Here’s a guide to help you find the […]
Can We Change Restaurant Visitation Habits? A Case Study in Sunday Visits
If someone never visited a restaurant on a particular day of week, can we change that behavior and drive them to do so? That was a question we faced when taking on the task of increasing Sunday visits to our Client’s restaurants earlier this year.
Five Ways Your Loyalty Program Can Be an Effective Marketing Tool for Your Brand
In today’s fiercely competitive marketplace, brands are constantly seeking innovative ways to attract and retain customers. Amidst the ever-evolving digital landscape, one strategy has stood the test of time and continues to deliver impressive results – loyalty programs. At Response Labs, we firmly believe that loyalty programs are not just a marketing tactic but a […]
Response Labs Grows its Client Service Team
Welcome the Newest Member of Our Team, Isabel! Isabel Hodes joins us as our newest Associate Account Director on our Client Service team. She brings us 13 years of marketing and agency experience in both technical and human-centered marketing efforts. Get to Know Isabel 🗣️ Team, Brand, and Strategy Advocate 🐾 Lover of Animals 👑 […]
The Power (and ROI) of Telling Customers Thank You
Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients. We decided to test the impact of a thank-you email to customers on dining behavior. Our test showed that this simple gesture led to a whopping 24.73% increase in net sales within just 24 hours for […]
Growing Our Data and Strategy Team
Welcome the Newest Member of Our Team, Kyle! Welcome our newest teammate, Kyle! He joins Response Labs as a Data Analyst. With 10+ years of experience as a business analyst and a strong skill set in data visualization, Kyle will help make our client’s data even more actionable and user-friendly. Kyle will join our growing […]
Harnessing Nostalgia to Boost Customer Loyalty: Wendy’s Tribute to “Where’s the Beef?”
As a digital marketing agency constantly exploring innovative strategies for our clients, we couldn’t help but admire Wendy’s recent homage to its iconic “Where’s the Beef?” advertising campaign. Launched 40 years ago during the 1984 Super Bowl, this campaign left an indelible mark on pop culture and became synonymous with the fast-food chain’s brand identity. […]
Leveraging the Power of SMS: Driving Customer Loyalty in the Digital Era
In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to engage with their customers and foster lasting relationships. Among the myriad marketing channels available, one often overlooked yet highly effective tool for driving customer loyalty is SMS. As a digital marketing agency at the forefront of technological advancements, we understand the pivotal role […]
Response Labs Expands its Client Service Team
Welcome the Newest Member of Our Team, Kristian! Welcome our newest teammate, Kristian! He joins Response Labs as Group Account Director. Kristian leads the Client Services team at Response Labs. A musician, and documentary filmmaker in past lives, he has 15+ years of agency experience specializing in the strategy and execution of integrated campaigns for […]
Social CRM: The Next Frontier of Leveling Up Your Marketing
In the dynamic realm of digital marketing, staying ahead means embracing innovations that redefine how businesses connect with their audience. One such game-changer is Social Customer Relationship Management (CRM). Imagine having a tool that not only tracks customer interactions but also taps into the vast landscape of social media. Let’s explore what Social CRM is, […]
