Over the summer, Apple unveiled its next-generation mobile operating system, iOS 16. And with it came some new features and changes that affect the way marketers can interact with consumers. Apple is emphasizing increased security and the ability for iPhone users to personalize their mobile experience. Noteworthy for brands are the updates to iPhone’s lock […]
BIW ’22 Response Labs’ Panel: Make Every Message Matter
One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was an amazing weeklong event! Thanks to the heroic efforts of the ETC (Emerging Technology Center), the week brought together industry leaders across technology, science, education, start-ups, entrepreneurs, business, government, marketing, social activism, and everyone in between. The Response Labs […]
Nielsen Forecasts Rise in 2023 Digital Media Budgets
Changes merely discussed for some time now are coming to fruition and in a big way. Advertisers at large are planning to move away from linear TV buys toward digitally focused channels. Historically, linear TV has allowed brands to cast a wide net in terms of their reach, but with minimally qualified targeting opportunities and […]
Let’s Get Creative! Introducing Response Labs’ Dynamic Design Duo
Response Labs now has a Creative Team! With the recent hire of Sr. Digital Designer, Katie Scott we doubled our creative depth and amplified our ability to create amazing digital marketing and advertising. Lead by veteran Creative Director, Jason Miller, the new division has been established to provide branding, design, copywriting and other creative services support.
Let Your Customers Set the Pace for Emails with Preference Centers
How much easier would life be if people just told you what they want? As great as that might be, we’re still a long way off from that in the real world. In digital marketing, however, we can know exactly what people want from our email communications. Preference centers can be effective in keeping customers […]
New Hire Tracie Varvir
We’re thrilled to welcome Tracie Vavir as Account Supervisor and our newest nerd. Tracie self-identified as a “nerd-at-heart” before she arrived at Response Labs which immediately made her a kindred spirit. A digital marketer by trade, Tracie brings her passion for strategy, data analysis, content marketing, email, social media and CRM to our growing Client […]
3 Must-Have Skills of a Marketing Analyst, and Why You Need One
Organizations increasingly sift through huge amounts of customer data and marketing analytics to inform critical business decisions. Not everyone can look at data and make sense of it, let alone draw insights from it. Marketing analysts are uniquely positioned to excel in this arena because their expertise spans disciplines like data analysis, strategy, marketing, and […]
Response Labs Ranks Among the 2022 Inc. 5000 List of Fastest-Growing Private Companies in America
BALTIMORE, MD, August 19, 2022 – This week, Inc. revealed that Response Labs is No. 4590 on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. Within Inc.’s subcategories, Response Labs ranks 55 in its hometown of Baltimore, 119 among Maryland companies, and 460 in the Advertising and Marketing industry. The Inc. […]
Easily Leverage Modular Development in Salesforce Marketing Cloud’s Email Studio
How good are your email development practices? Chances are they could be better. It’s relatively easy to build and send emails through Email Studio in Salesforce Marketing Cloud. Creating dynamic, personalized emails efficiently can be easy too, but it requires some discipline and thoughtful development practices. The concept of modular development (or modular programming) isn’t […]
Here We Grow Again! Response Labs Deepens Data Strategy and Client Services Teams
There’s a shortage of intelligent, experienced talent in the job market. Why? Because Response Labs keeps hiring. That may not be the only reason but we’ll take the opportunity to brag about our new hires. We’re two people smarter and deeper: Juliana Spadaro joins our Strategy & Data team as Marketing Analyst and Melissa Peden adds depth to Client Services as Account Director.
