At Response Labs, our approach to CRM and loyalty marketing is customer-centric. That means using the customer’s relationship and experiences with your brand or organization to inform the messaging they receive from you. This is in contrast to taking a set of messaging and determining who within your audience should receive which versions. In order […]
Data Storytelling: The Secret to Nailing Your Next Presentation
Understanding and communicating data is an increasingly valuable skill. In business and marketing, data is critical in making sound strategic decisions. Of course, data alone doesn’t always lead to a decision. Let alone a strategic one. Data must first be compiled, organized, validated, and analyzed, and then presented in a format that people can understand. […]
Data Investigations: Part 1
Fact: Data-driven communications break. Whether you’re a veteran data engineer, mid-level developer, or new to email marketing, we all have those WTF (What the Facts?!) moments. Problems, conundrums, and troubles are inevitable in data-driven marketing. Data stops syncing. Emails display wonky …ahem, Outlook. Dynamic components break. Personalization loads incorrectly, or not at all. Audience processes […]
Apple iOS 16 Impacts Marketers’ Ability to Connect with Consumers
Over the summer, Apple unveiled its next-generation mobile operating system, iOS 16. And with it came some new features and changes that affect the way marketers can interact with consumers. Apple is emphasizing increased security and the ability for iPhone users to personalize their mobile experience. Noteworthy for brands are the updates to iPhone’s lock […]
BIW ’22 Response Labs’ Panel: Make Every Message Matter
One for the digital history books (guess that’d be the internet), Baltimore Innovation Week 2022 was an amazing weeklong event! Thanks to the heroic efforts of the ETC (Emerging Technology Center), the week brought together industry leaders across technology, science, education, start-ups, entrepreneurs, business, government, marketing, social activism, and everyone in between. The Response Labs […]
Nielsen Forecasts Rise in 2023 Digital Media Budgets
Changes merely discussed for some time now are coming to fruition and in a big way. Advertisers at large are planning to move away from linear TV buys toward digitally focused channels. Historically, linear TV has allowed brands to cast a wide net in terms of their reach, but with minimally qualified targeting opportunities and […]
Let’s Get Creative! Introducing Response Labs’ Dynamic Design Duo
Response Labs now has a Creative Team! With the recent hire of Sr. Digital Designer, Katie Scott we doubled our creative depth and amplified our ability to create amazing digital marketing and advertising. Lead by veteran Creative Director, Jason Miller, the new division has been established to provide branding, design, copywriting and other creative services support.
Let Your Customers Set the Pace for Emails with Preference Centers
How much easier would life be if people just told you what they want? As great as that might be, we’re still a long way off from that in the real world. In digital marketing, however, we can know exactly what people want from our email communications. Preference centers can be effective in keeping customers […]
New Hire Tracie Varvir
We’re thrilled to welcome Tracie Vavir as Account Supervisor and our newest nerd. Tracie self-identified as a “nerd-at-heart” before she arrived at Response Labs which immediately made her a kindred spirit. A digital marketer by trade, Tracie brings her passion for strategy, data analysis, content marketing, email, social media and CRM to our growing Client […]
3 Must-Have Skills of a Marketing Analyst, and Why You Need One
Organizations increasingly sift through huge amounts of customer data and marketing analytics to inform critical business decisions. Not everyone can look at data and make sense of it, let alone draw insights from it. Marketing analysts are uniquely positioned to excel in this arena because their expertise spans disciplines like data analysis, strategy, marketing, and […]
