At Response Labs, our mission is to help clients forge more meaningful relationships with their customers through digital marketing and data intelligence. To do so, we leverage industry-leading marketing platforms (i.e., Salesforce Marketing Cloud, Cheetah Digital, etc.) managed by a tight-knit group of subject matter experts (SMEs), architects, and developers who work closely with all […]
Undervalued Best Practices That Increase Email Marketing Effectiveness
Ray Tomlinson is widely credited with sending the very first email (albeit, to himself) in 1971. Electronic messaging has come a long way and revolutionized how we communicate. Forty years later, hundreds of billions of emails are sent every day and email is one of the top tools in the digital marketer’s toolkit. However, not […]
Everything You Need to Know About Contact Keys in Salesforce Marketing Cloud
We’re frequently asked about Salesforce Marketing Cloud (SFMC) Contacts and Contact counts. Total Contact Count is a crucial billing metric, and if you’ve been an SFMC customer for any length of time, you’ve almost certainly had to monitor it closely. In this blog, we’ll break down the basics of how contacts are managed in SFMC […]
Customer-Centric Marketing in Action: Response Labs’ Holiday Campaign
As we reflect on 2022, we’re proud of the work we did on behalf of our clients. But we also take pride in our own marketing efforts. One of the most memorable, and fun, campaigns we launched this year was our Holiday e-Card Maker. Instead of sending out a cookie-cutter corporate holiday card, we challenged […]
Meeting People Where They Are: 3 Ways Response Labs Supports and Engages Our Team
Let’s face it, “work-life balance” is a complicated concept. Everyone has their own definition of what this means based on their own personal-professional goals and life circumstances. Balancing employees’ obligations at work with everything they have going on outside of work has been a critical, and evolving, challenge companies have had to navigate—especially over the […]
Data Investigations: Part 2
Welcome back to the Lab! I assume you’ve read Part 1, the debut of Dr. Frankendata and you’re ready for a second dose of my mad data sciencing. Today, we delve into my go-to best practices for CRM and email marketing data investigations. While the examples below are specific to Salesforce Marketing Cloud, SQL and […]
The Data & Strategy Team gains a new member with the hiring of Emily Barnard
Emily joins Response Labs as a Data Analyst on the Strategy and Data team. With more than six years of combined experience in data analysis and mathematics including two years in advertising, she brings a passion for problem-solving to every project and looks forward to continuing her growth at Response Labs. “Our team is thrilled […]
RL Media Gains Another Asset in Senior Media Planner Jack McLaughlin
Jack joins the Response Labs’ Media Team as a Senior Media Planner. With more than six years of agency and internal marketing experience, he brings a broad skillset to handle the creation and implementation of a wide array of digital campaigns. “We’re excited to have Jack join the Media Department at Response Labs where his […]
Customer-Centric Strategy Is More Than Just Personalization
In CRM and loyalty marketing, we talk a lot about personalization, the idea of making communications to a customer as specific as possible to that individual. It can be as simple as inserting personal details like name or reward points balance into an email. Or it can be as complex as a series of attributes […]
Coast-to-Coast Coverage: Announcing Our New Seattle Office
Response Labs is excited to announce another new location in Seattle, Washington! As we continue to grow our team and client roster, having office spaces in major metropolitan areas on both coasts will supercharge the impact we can deliver.
