As we reflect on 2022, we’re proud of the work we did on behalf of our clients. But we also take pride in our own marketing efforts. One of the most memorable, and fun, campaigns we launched this year was our Holiday e-Card Maker. Instead of sending out a cookie-cutter corporate holiday card, we challenged […]
Meeting People Where They Are: 3 Ways Response Labs Supports and Engages Our Team
Let’s face it, “work-life balance” is a complicated concept. Everyone has their own definition of what this means based on their own personal-professional goals and life circumstances. Balancing employees’ obligations at work with everything they have going on outside of work has been a critical, and evolving, challenge companies have had to navigate—especially over the […]
Data Investigations: Part 2
Welcome back to the Lab! I assume you’ve read Part 1, the debut of Dr. Frankendata and you’re ready for a second dose of my mad data sciencing. Today, we delve into my go-to best practices for CRM and email marketing data investigations. While the examples below are specific to Salesforce Marketing Cloud, SQL and […]
The Data & Strategy Team gains a new member with the hiring of Emily Barnard
Emily joins Response Labs as a Data Analyst on the Strategy and Data team. With more than six years of combined experience in data analysis and mathematics including two years in advertising, she brings a passion for problem-solving to every project and looks forward to continuing her growth at Response Labs. “Our team is thrilled […]
RL Media Gains Another Asset in Senior Media Planner Jack McLaughlin
Jack joins the Response Labs’ Media Team as a Senior Media Planner. With more than six years of agency and internal marketing experience, he brings a broad skillset to handle the creation and implementation of a wide array of digital campaigns. “We’re excited to have Jack join the Media Department at Response Labs where his […]
Customer-Centric Strategy Is More Than Just Personalization
In CRM and loyalty marketing, we talk a lot about personalization, the idea of making communications to a customer as specific as possible to that individual. It can be as simple as inserting personal details like name or reward points balance into an email. Or it can be as complex as a series of attributes […]
Coast-to-Coast Coverage: Announcing Our New Seattle Office
Response Labs is excited to announce another new location in Seattle, Washington! As we continue to grow our team and client roster, having office spaces in major metropolitan areas on both coasts will supercharge the impact we can deliver.
How We Make Every Message Matter: Blending Strategy and Data
At Response Labs, our approach to CRM and loyalty marketing is customer-centric. That means using the customer’s relationship and experiences with your brand or organization to inform the messaging they receive from you. This is in contrast to taking a set of messaging and determining who within your audience should receive which versions. In order […]
Data Storytelling: The Secret to Nailing Your Next Presentation
Understanding and communicating data is an increasingly valuable skill. In business and marketing, data is critical in making sound strategic decisions. Of course, data alone doesn’t always lead to a decision. Let alone a strategic one. Data must first be compiled, organized, validated, and analyzed, and then presented in a format that people can understand. […]
Data Investigations: Part 1
Fact: Data-driven communications break. Whether you’re a veteran data engineer, mid-level developer, or new to email marketing, we all have those WTF (What the Facts?!) moments. Problems, conundrums, and troubles are inevitable in data-driven marketing. Data stops syncing. Emails display wonky …ahem, Outlook. Dynamic components break. Personalization loads incorrectly, or not at all. Audience processes […]
