From emails to chains of SQL queries, having a multi-step list is a great best practice to follow when things are breaking, but should be working. Building a beautiful, but complex code, where multiple requirements are accomplished in a few lines of code may seem like an efficient approach, but sometimes the best solution is […]
Preparing Digital Advertising for a Global Recession
While the world collectively sighed a breath of relief as the pandemic subsided heading into 2023, it simultaneously readied itself to weather the storm of a looming recession. The pandemic had a profound impact on the global economy with some industries greatly benefiting, while others virtually stood at a standstill. However, the likely 2023 recession […]
Data Investigations – Part 4: Turn It Off And On Again
Last time on Dr. Frankendata, we talked about finding the break by asking, “where does the data stop behaving?” to help guide us towards a solution. In this next step, we hone in on the time honored strategy that continues to work an embarrassingly large amount of the time – turning it off and on […]
Congratulations to Amy Gosen and Jen Aldinger, Our 2022 Impact Award Winners
Looking back, 2022 was chock full of great clients, great work, and some great wins at Response Labs. We ended the year in style with a celebration fit for our exceptional team of RLers. We capped off the evening by introducing a new, annual award that celebrates those whose contributions have truly stood out in […]
Litmus Email Excellence Awards 2022 Finalist for “Best Email Design B2B” Category
Response Labs Dedication to Email Marketing Stands Up Against the Best Email Designers in the US The annual Litmus Email Excellence Awards took place this past fall. These awards celebrate exceptional email campaign design and work featured in numerous categories. This year Response Labs submitted the first issue of our “From the Lab!” Newsletter from […]
Putting Your Customer Data To Work For You
Email marketing is a crucial part of any business’s digital strategy. However, one of the biggest challenges marketers have is making the most of their customer data. This presentation, presented at Litmus Live, will walk you through the steps you can take to make your customer data work better for you. Whether you’re a beginner […]
Data Investigations – Part 3: Find The Break
Previously on Dr. Frankendata, we walked forwards and backward through the flow of data. While this step can uncover most issues, other problems can hide outside of the data trail. Those issues are not always easy to identify what’s wrong. This next step aims to expand our understanding of where and why the data is […]
Meet the RL Production Team: Solutions & Campaign Operations
At Response Labs, our mission is to help clients forge more meaningful relationships with their customers through digital marketing and data intelligence. To do so, we leverage industry-leading marketing platforms (i.e., Salesforce Marketing Cloud, Cheetah Digital, etc.) managed by a tight-knit group of subject matter experts (SMEs), architects, and developers who work closely with all […]
Undervalued Best Practices That Increase Email Marketing Effectiveness
Ray Tomlinson is widely credited with sending the very first email (albeit, to himself) in 1971. Electronic messaging has come a long way and revolutionized how we communicate. Forty years later, hundreds of billions of emails are sent every day and email is one of the top tools in the digital marketer’s toolkit. However, not […]
Everything You Need to Know About Contact Keys in Salesforce Marketing Cloud
We’re frequently asked about Salesforce Marketing Cloud (SFMC) Contacts and Contact counts. Total Contact Count is a crucial billing metric, and if you’ve been an SFMC customer for any length of time, you’ve almost certainly had to monitor it closely. In this blog, we’ll break down the basics of how contacts are managed in SFMC […]
