As a digital marketing agency navigating the dynamic landscape of omnichannel marketing, the ability to deliver personalized, high-performing campaigns across multiple channels is paramount. In today’s hyper-connected world, leveraging Customer Relationship Management (CRM) and Customer Data Platform (CDP) platforms effectively can make all the difference in driving successful omnichannel marketing strategies. Here are some expert […]
Reacting to the Cultural Pulse: How Brands Can Stay Relevant and Agile in Today’s Market
As strategists, we all aspire to create a marketing strategy that goes viral and ends up on national news — mama, we made it! But those moments are hard to come by. With social media platforms designed to engage, there are numerous ways to keep your brand relevant by keeping your ear to the cultural […]
Floor Coverings International Taps Response Labs as new Brand Agency Partner
Response Labs is thrilled to announce our partnership as the Brand Agency of Record for Floor Coverings International (FCI). FCI is a leading flooring company known for its service-first and innovative approach offering a diverse range of high-quality flooring solutions. They have an aggressive growth goal over the next few years and a clear plan. […]
Response Labs Grows its Client Service Team
Welcome the Newest Member of Our Team, Isabel! Isabel Hodes joins us as our newest Associate Account Director on our Client Service team. She brings us 13 years of marketing and agency experience in both technical and human-centered marketing efforts. Get to Know Isabel 🗣️ Team, Brand, and Strategy Advocate 🐾 Lover of Animals 👑 […]
The Power (and ROI) of Telling Customers Thank You
Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients. We decided to test the impact of a thank-you email to customers on dining behavior. Our test showed that this simple gesture led to a whopping 24.73% increase in net sales within just 24 hours for […]
Growing Our Data and Strategy Team
Welcome the Newest Member of Our Team, Kyle! Welcome our newest teammate, Kyle! He joins Response Labs as a Data Analyst. With 10+ years of experience as a business analyst and a strong skill set in data visualization, Kyle will help make our client’s data even more actionable and user-friendly. Kyle will join our growing […]
Harnessing Nostalgia to Boost Customer Loyalty: Wendy’s Tribute to “Where’s the Beef?”
As a digital marketing agency constantly exploring innovative strategies for our clients, we couldn’t help but admire Wendy’s recent homage to its iconic “Where’s the Beef?” advertising campaign. Launched 40 years ago during the 1984 Super Bowl, this campaign left an indelible mark on pop culture and became synonymous with the fast-food chain’s brand identity. […]
Reacting to Yahoo and Gmail’s Recent Email Deliverability Changes
Recently, our colleagues at Litmus outlined some new email deliverability rules from Gmail and Yahoo. We know these updates have a direct impact on how we and our clients can communicate with their email subscribers, so we sat down with our Senior Email Developer, Tim Hart, and Senior Solutions Architect, Jeffrey Rudolf, to get their […]
Leveraging the Power of SMS: Driving Customer Loyalty in the Digital Era
In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to engage with their customers and foster lasting relationships. Among the myriad marketing channels available, one often overlooked yet highly effective tool for driving customer loyalty is SMS. As a digital marketing agency at the forefront of technological advancements, we understand the pivotal role […]
Response Labs Expands its Client Service Team
Welcome the Newest Member of Our Team, Kristian! Welcome our newest teammate, Kristian! He joins Response Labs as Group Account Director. Kristian leads the Client Services team at Response Labs. A musician, and documentary filmmaker in past lives, he has 15+ years of agency experience specializing in the strategy and execution of integrated campaigns for […]
