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Ideas That Move the Industry
Thinking from the front lines of CRM and loyalty marketing, from the team doing the work.
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Salesforce
Everything You Need to Know About Contact Keys in Salesforce Marketing Cloud
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CRM & Loyalty
Stop Defending Your Loyalty Program. Start Proving It.
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AI & Innovation
Creative Leadership in the Age of AI: Why Human Intelligence Still Decides
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Paid Media
Beyond the Impression: Why We’re Measuring Seconds of Attention with aCPM
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AI & Innovation
ChatGPT Ads Just Got Personal: How to Use the New Custom Audiences Feature
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Email & SMS
Reviving a Dormant SMS Marketing Program: What Brands Should Do Before Hitting Send
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AI & Innovation
Curious About Advertising on ChatGPT? Here’s What You Need to Know
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CRM & Loyalty
Key Takeaways from Our Time at Loyalty360 Expo
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CRM & Loyalty
Why a Great Loyalty Program Can't Save a Bad Experience
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AI & Innovation
AI Email Summaries: What Marketers Need to Know Now
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CRM & Loyalty
Corporate vs. Local: The Franchise Marketing Tension No One Talks About
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CRM & Loyalty
Reimagining Partnerships: A CMO's Playbook
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CRM & Loyalty
The Emotional Connection: Building Loyalty Programs That Resonate and Reward
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CRM & Loyalty
Designing Dynamic Customer Journeys for Every Stage of the Lifecycle
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Data & Analytics
Moving Beyond Demographics to Predictive and Behavioral Segmentation
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Data & Analytics
Engineering the Foundation: Why Unified Data Is the Heart of Modern Loyalty
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Data & Analytics
Beyond ROAS: Calculating the True LTV Lift from MarTech Integration
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Data & Analytics
The Data Maturity Checklist: 5 Gaps Killing Your Paid Audience Scale
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Data & Analytics
The Blueprint for Hyper-Personalization: Why Your First-Party Data is the Only True Currency in Paid Media
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Data & Analytics
Customer Lifetime Value (CLTV): Why We Value Retention Ahead of Acquisition in 2026
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CRM & Loyalty
The Data Advantage: How Your CRM Becomes a Growth Engine
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CRM & Loyalty
The Loyalty Shift: From Transactional to Behavioral Loyalty
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CRM & Loyalty
Beyond the Card: Why Loyalty is Your Most Valuable Asset
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Data & Analytics
Data Privacy Considerations for North American Marketers in BFCM 2025
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