Welcome the Newest Member of Our Team, Isabel! Isabel Hodes joins us as our newest Associate Account Director on our Client Service team. She brings us 13 years of marketing and agency experience in both technical and human-centered marketing efforts. Get to Know Isabel 🗣️ Team, Brand, and Strategy Advocate 🐾 Lover of Animals 👑 […]
The Power (and ROI) of Telling Customers Thank You
Our latest controlled marketing experiment reveals the results of a recent holiday campaign for one of our restaurant clients. We decided to test the impact of a thank-you email to customers on dining behavior. Our test showed that this simple gesture led to a whopping 24.73% increase in net sales within just 24 hours for […]
Growing Our Data and Strategy Team
Welcome the Newest Member of Our Team, Kyle! Welcome our newest teammate, Kyle! He joins Response Labs as a Data Analyst. With 10+ years of experience as a business analyst and a strong skill set in data visualization, Kyle will help make our client’s data even more actionable and user-friendly. Kyle will join our growing […]
Response Labs Expands its Client Service Team
Welcome the Newest Member of Our Team, Kristian! Welcome our newest teammate, Kristian! He joins Response Labs as Group Account Director. Kristian leads the Client Services team at Response Labs. A musician, and documentary filmmaker in past lives, he has 15+ years of agency experience specializing in the strategy and execution of integrated campaigns for […]
15% Sales Lift Powered By Segmented Offer Strategy
Response Labs helped Blaze Pizza surpass a goal of incremental sales increase during the typically slow month of August. Blaze Pizza is a contemporary and vibrant fast-casual restaurant, known for its innovative and customizable approach to build-your-own artisanal pizzas. Our charge was to come up with a strategy that could generate 8-10% of incremental sales […]
Response Labs Expands its Data and Strategy Team
Welcome the Newest Member of Our Team, Sakia! Sakia is a CRM strategist with 10+ years of success designing and implementing customer engagement strategies. She’s skilled in adapting to changing priorities, building strong relationships, and driving revenue growth through innovative solutions. Sakia will join our growing Data and Strategy team. As a Digital Strategist at […]
Back for More! Response Labs Regains a Creative Wiz
Re-introducing the newest member of our team, Katie Scott! With over a decade of creative experience, Katie re-joins Response Labs as our Art Director working cross-functionally with our marketing and data teams to deliver strategic, purposeful design. In her previous roles across various industries including multiple marketing agencies, sports organizations, OOH media, and nonprofits, Katie […]
The Rise of Gamification in Loyalty Marketing: Engaging Customers in a Digital Era
In today’s fast-paced, digitally driven world, businesses are constantly searching for innovative ways to engage and retain their customers. One such innovation that has gained significant traction in recent years is gamification. Gamification, the application of game-like elements in non-game contexts, has proven to be a powerful tool for loyalty marketing. In this blog post, […]
Navigating the Digital Marketing Data Maze: Common Data Hygiene Problems
In the fast-paced world of digital marketing, data is your compass, guiding you toward informed decisions and successful strategies. However, just like a map riddled with confusing paths, unclean data can lead you astray, hindering your progress and muddling your insights. In this blog post, we’ll navigate through the terrain of common digital marketing data […]
Take it from Barbie: A Masterclass in Loyalty Marketing
Thanks to a strong performance at the box office and a juggernaut marketing strategy, Barbie is everywhere right now. The iconic, decades-old brand simultaneously reinvented itself with a 2023 blockbuster hit movie while building upon a loyal customer base and reputation. Of course, having a healthy marketing budget, say $150 million, also helps. Still, there […]
