Landing pages are crucial elements of any digital marketing campaign. These pages encourage users to take specific actions that would convert them into a customer or a subscriber. At Response Labs, we recognize that a landing page is a critical juncture point of a digital marketing campaign where a lead or prospect could either disappear […]
Using Customer Personas to Build Better and More Efficient Marketing Campaigns
Customer personas are data and research-informed representations of a business’ top or ideal customers. Personas are crucial tools for marketers, as they both drive and inform strategy. At Response Labs, we take a unique approach with each of our clients to help them understand their ideal customers, leverage data to build effective personas and execute […]
Using Behavioral Economics to Improve your Omnichannel Programs
Behavioral economics is a way of studying how our brains, feelings, and relationships affect how we make decisions about money. It examines how people make decisions in real-world situations, rather than assuming they behave rationally, always making the best decisions for their financial interests. Using behavioral economics in marketing can improve results by understanding (and […]
