With over three years of managing digital campaign processes, analyzing results, and cultivating relationships, Rebekah Carroll works with our clients to support their digital initiatives and uncover new opportunities. Welcome to the Response Labs team! A New Hampshire native and Simmons University graduate, Rebekah is fueled by a deep passion for advertising technology. Over the […]
Back for More! Response Labs Regains a Creative Wiz
Re-introducing the newest member of our team, Katie Scott! With over a decade of creative experience, Katie re-joins Response Labs as our Art Director working cross-functionally with our marketing and data teams to deliver strategic, purposeful design. In her previous roles across various industries including multiple marketing agencies, sports organizations, OOH media, and nonprofits, Katie […]
The Rise of Gamification in Loyalty Marketing: Engaging Customers in a Digital Era
In today’s fast-paced, digitally driven world, businesses are constantly searching for innovative ways to engage and retain their customers. One such innovation that has gained significant traction in recent years is gamification. Gamification, the application of game-like elements in non-game contexts, has proven to be a powerful tool for loyalty marketing. In this blog post, […]
Five Ways Restaurants Can Leverage Back-to-School Marketing
As the summer winds down and the scent of fresh school supplies fills the air, it’s a clear sign that back-to-school season is upon us. For restaurant marketers, this bustling time presents a golden opportunity to connect with families, students, and educators looking for convenient and satisfying dining options. To ensure you make the most […]
Navigating the Digital Marketing Data Maze: Common Data Hygiene Problems
In the fast-paced world of digital marketing, data is your compass, guiding you toward informed decisions and successful strategies. However, just like a map riddled with confusing paths, unclean data can lead you astray, hindering your progress and muddling your insights. In this blog post, we’ll navigate through the terrain of common digital marketing data […]
Key Data Metrics to Measure at Each Stage of the Marketing Funnel
In the world of digital marketing, data is an invaluable asset that provides insights into consumer behavior, helps optimize marketing strategies, and drives business growth. At each stage of the marketing funnel, different data metrics play a crucial role in understanding and measuring the effectiveness of your efforts. In this blog post, we will explore […]
CDP vs. CRM for Enhancing Loyalty Marketing
Customer loyalty is a crucial factor for sustained success. Many organizations use Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems to cultivate and retain loyal customers. Although both CDPs and CRMs play vital roles in managing customer data, they serve distinct purposes and offer unique capabilities. In this blog post, we will delve […]
How to Measure Customer Loyalty
In today’s competitive business landscape, customer loyalty plays a pivotal role in the success and growth of any company. To thrive, businesses must understand their customers’ loyalty levels and find ways to enhance them. In this article, we will explore three key metrics: Net Promoter Score (NPS), customer retention rate, and customer lifetime value (CLV), […]
Everything You Need to Know About Gmail’s Blue “Verified”Checkmarks
In May 2023, Google announced that they will continue building out security features in Gmail with the release of a blue checkmark icon next to verified senders. Here’s a full rundown of what it means and why email marketers should pay attention. What do the checkmarks mean? Similar to the blue checkmarks associated with users […]
Meet the RL Production Team: Solutions & Campaign Operations
At Response Labs, our mission is to help clients forge more meaningful relationships with their customers through digital marketing and data intelligence. To do so, we leverage industry-leading marketing platforms (i.e., Salesforce Marketing Cloud, Cheetah Digital, etc.) managed by a tight-knit group of subject matter experts (SMEs), architects, and developers who work closely with all […]
