In today’s highly connected world, consumers interact with brands on multiple devices and platforms, both online and offline. So it’s no surprise that the term “omnichannel” has been making waves in the marketing and advertising industry. At Response Labs, we’re making omnichannel a reality for our clients. Omnichannel is the use of multiple touchpoints in […]
Preparing Digital Advertising for a Global Recession
While the world collectively sighed a breath of relief as the pandemic subsided heading into 2023, it simultaneously readied itself to weather the storm of a looming recession. The pandemic had a profound impact on the global economy with some industries greatly benefiting, while others virtually stood at a standstill. However, the likely 2023 recession […]
