Response Labs is excited to announce Jen Aldinger’s promotion to Partner. In her role as Director of Client Service, Jen’s perspective and vision for her clients embodies that of Response Labs as we aim to Make Every Message Matter in everything we do. Her leadership and passion inspires those around her to deliver their best […]
RFM & Lookalike Audiences: What If You Could Clone Your Best Customers?
The RFM Analysis is a great tool for prospecting, not just win back and loyalty campaigns. Use a lookalike audience in Google, Facebook or LinkedIn to find new customers.
RFM Analysis for More Effective Messaging During COVID-19
An RFM analysis of transactional data provides a comprehensive view of customer behavior, but when COVID-19 disrupts the norm, how do you adjust it?
Response Labs Wins Best Email Marketing Campaign
The AMA Baltimore MX Award was awarded to our team last night for our email campaign work with Outback Steakhouse®.
Consumer Experience During COVID-19 for Restaurant Takeout and Delivery
Consumer experience during COVID-19 for restaurant takeout and delivery shows signs of promise, insight and surprise based on our May 2020 survey.
Restaurant Marketing During COVID-19: The 4 Keys to Success
Restaurant marketing during COVID-19 is a daunting challenge. Our survey of consumers unveiled 4-keys to success for QSR & FSR marketers.
What’s Important to Consumers for Food Takeout/Delivery During COVID-19
The restaurant industry may be in crisis mode right now, but proper safety and communication during this time is the key to driving ongoing customer loyalty.
CRM = Commitment Required MAX
The CEO of Response Labs discusses the effort required to establish a successful CRM program – which includes commitment, discipline and no excuses.
Focus On This For Successful CRM Implementation
Dan Dawes discusses the key to a successful CRM implementation in this article he wrote for the Baltimore Chapter of the American Marketing Association.
Creating Brand Loyalty to Increase QSR & Fast Casual Sales Among Millennials
Create brand loyalty to increase QSR and Fast Casual sales to millennials that spend over $600 billion annually – and doubling to $1.2 trillion by 2020.
