Andy Locke, Author at Response Labs

by Andy Locke on July 12, 2021

Leigh Jacobs Tapped To Lead Response Labs Media Division

Leigh Jacobs will lead the digital and programmatic advertising media division as Media Director—a key move that increases our ability to deliver incredible results for our clients.

by Andy Locke on May 27, 2021

[WATCH] Expert Panel Discusses Zero Party Data and Personalization

Zero party data, personalization, privacy & digital marketing—watch industry experts discuss these topics in panel moderated by Response Labs as part of Baltimore Innovation Week 2021.

by Andy Locke on March 23, 2021

How To Date Your Customers: Building Meaningful Relationships Through Personalization

You may be familiar with the adage, “Don’t ask someone to marry you on the first date.” We throw that around often when discussing how to effectively build strong relationships with customers. Often, we focus so much on the end goal—click, conversion, sale—that we forget about the steps necessary to warrant a commitment. Developing a […]

by Andy Locke on March 10, 2021

HMR Selects Response Labs To Grow CRM Marketing Programs

We are excited to announce that Response Labs is now working with HMR Weight Management Services (HMR). We are driving deeper activation of the Salesforce Marketing Cloud platform to drive program engagement, as well as new initiatives to activate HMR’s marketing programs. Our primary focus is the email channel and using data intelligence and segmentation […]

by Andy Locke on February 25, 2021

Untapped Value In Suppressed Email Subscribers

Email continues to be a marketing channel that brands rely on to connect directly with their customers. The more data that becomes available, the better the customer experience can be tailored to the individual. However, not all subscribers read and click every email they receive—society would come to a grinding halt if that occurred. A […]

by Andy Locke on December 14, 2020

Welcome Our Newest Team Member, Lauren!

Please welcome our newest Account Supervisor, Lauren Yoffe, to the Response Labs team. In her role, she will manage client relationships, help drive and execute ideas and initiatives, and oversee daily tasks for clients. She was previously the Marketing Automation Specialist at Alliance Franchise Brands. In that role, she oversaw the email marketing program, databases, […]