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At Response Labs, our mission is simple: to help our clients build deeper, more meaningful relationships with their customers through digital marketing and data intelligence. We believe every marketing experience should create value on both sides, and that’s exactly what our new hires are here to do. We’re beyond excited to introduce four incredible professionals who are bringing their expertise, creativity, and energy to our team. Get ready to see some game-changing ideas in action as we continue to Make Every Message Matter in 2025 and beyond.
Meet the New Team Members
Kate Fulks – Director of Client Service
If there’s one thing Kate Fulks knows, it’s how to build and lead powerhouse teams. Before joining Response Labs, she spent nearly a decade at Havas Helia, working on major brands like SONIC Drive-In, Liberty Mutual, and Fitbit. She eventually became Director of Client Service, and then Managing Director at Havas Helia. Kate was most recently at Barrel where she managed a diverse portfolio of 30+ clients, including Stanley Black & Decker and McCormick as the leader of Client Services. At Response Labs, Kate brings that same leadership, strategic thinking, and client-focused mindset to ensure we deliver exceptional experiences.
Courtney Gifford – Digital Strategist, Strategy & Consulting
Courtney Gifford is no stranger to the fast-paced world of digital marketing and loyalty programs. She spent nearly four years at Caribou Coffee, overseeing omnichannel campaigns and the brand’s loyalty and engagement program, Caribou Perks. From developing personalized CRM strategies to launching major promotions like National Coffee Day, Courtney knows how to drive customer loyalty and keep brands top of mind. At Response Labs, she’ll help clients uncover new opportunities for growth through innovative, data-driven marketing strategies.
Sara Shumaker – Account Supervisor, Client Service
Sara Shumaker has a knack for making things happen. With a background in project management and client strategy, she’s worked across industries—B2B, retail, construction, architecture, and healthcare—to deliver seamless marketing campaigns and drive engagement. She also knows the hustle firsthand—before stepping into marketing, she sold windows door-to-door, proving she’s got the resilience and adaptability to navigate any challenge. At Response Labs, Sara will play a key role in strengthening client relationships, ensuring smooth execution of initiatives, and driving measurable success.
Arianna Jackson – Senior Account Executive, Client Service
Arianna Jackson thrives in complex, fast-moving environments. At Merkle, she managed key accounts across industries like insurance, financial services, and pharma, working with clients such as Gerber Life Insurance, AbbVie, and MetLife. With experience leading cross-functional teams and delivering high-quality campaigns across social media, email, websites, and more, she’s a strategic problem solver who gets results. Arianna is excited to bring her expertise to Response Labs, where she’ll be helping clients execute top-tier marketing strategies and build lasting relationships with their customers.
“Our Team is our greatest strength, and these new additions only make us stronger. Kate, Courtney, Sara, and Arianna each bring something special to the table, from deep industry expertise to fresh perspectives that will drive innovation. We’re excited to see how they shape the future of Response Labs and take our client work to the next level.”
Dan Dawes, Co-Founder & CEO, Response Labs
We couldn’t be happier to welcome Kate, Courtney, Sara, and Arianna to Response Labs. Their energy, passion, and expertise will undoubtedly help us elevate our work, strengthen client relationships, and continue to push the boundaries of what’s possible in digital marketing.
Stay tuned—big things are coming!
Looking to join a team that values innovation and collaboration? Explore our careers page and be part of the mission to make every message matter.
