Data Analysis
Unlock potential from your existing CRM and loyalty campaigns
Data Analysis
Get a 360° View of Your Customer
Response Labs conducts exploratory data analysis to get to know your customer and show you who they are. Identifying customer trends and behaviors lays the groundwork for informing your business goals and strategy.
Segmentation
Identify Key Customer Segments
We’ll also identify key segments and personas of your customer base using RFM segmentation analysis. That way, you can speak to your customers in the most personalized way possible, incorporating loyalty marketing best practices and CRM tactics.
Customer Profiling
Target Prospective Customers Who are Just Like Your Best
By leveraging Response Labs’ customer profiling techniques, you’ll be able to target prospective customers who are just like your best. Response Labs uses index analyses to identify lookalike audiences that are prime candidates for targeting.
Data Modeling
Predict Customer Behavior
Response Labs uses machine learning and AI to predict the future of your customer relationships and help you understand customers’ likelihood to become your best customers (or likelihood to lapse) so that you can adopt a proactive strategy for messaging customers at key moments in the customer journey.
Controlled Experiments
Optimize Your Communications
Response Labs employs A/B testing and other controlled experiments to help you evolve your communications in an iterative manner based on quantitative results. We’ll help you optimize every step of the customer journey by refining your existing CRM tactics and loyalty solutions, and testing new ones.
Let’s Talk Data
Interested in learning how Response Labs can help use your data for more effective digital media? Get in touch and let’s nerd out!
