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Email marketing is a crucial part of any business’s digital strategy. However, one of the biggest challenges marketers have is making the most of their customer data. This presentation, presented at Litmus Live, will walk you through the steps you can take to make your customer data work better for you. Whether you’re a beginner or an expert, there’s something for everyone.
Litmus Live is a conference that brings together email marketing experts worldwide to share their knowledge and insights on the latest trends and best practices in email marketing. I have had the privilege of presenting at this conference for the past two years, sharing my experience and insights with the email marketing community.
At Response Labs, we rely on the Litmus tool daily to optimize our email campaigns for different devices and clients. Using Litmus, we can ensure that our emails look great and perform well no matter where they are viewed. The tool allows us to test and preview our emails across a wide range of devices and email clients, which is crucial in today’s mobile-first world.
In this presentation, I share how to make the most of your customer data to create a more effective email marketing strategy.
We will cover three main areas:
- Segmenting customers by value-tiers based on business-driven measures.
- Creating behavioral clusters to understand customer behavior.
- Using triggers at key moments in the customer’s journey to improve engagement.
Gone are the days of measuring success by tactic alone. This presentation focuses on measuring success by customer segment action – did they do what you wanted them to do? With just a spreadsheet, you will learn how to segment your customers into unique groups, each with their own goals, objectives, and KPIs.
So, what can this approach do for you? By taking the time to understand your customer data and segment it effectively, you’ll be able to create a more targeted and personalized email marketing strategy.
