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With over nine years of marketing strategy, sales and media experience, Elizabeth “Liz” Woods joins Response Labs as Media Supervisor.
“Her plethora of knowledge and competencies, along with her positive attitude, makes Liz an exceptional fit for our growing agency,” shared Media Director, Leigh Jacobs. “I’m thrilled to have Liz on our newly-established Media team!”
Through Liz’s agency, tech startup and broadcast background, she’s developed a versatile understanding of digital marketing and media. She worked at Gray TV as a Media Planner for 100+ television stations across the U.S. While at Gray, Elizabeth advanced through several roles. Starting as a Digital Marketing Coordinator, she quickly moved up to Digital Sales Manager and then onto Gray’s Healthcare team as a Regional Sales Manager. Ultimately, she landed in the Media Planner role where she focused on designing and optimizing omni-platform marketing strategies for a range of provider practices, regional healthcare systems and government agencies.
“I’m excited to add my expertise to Response Labs and to help the Media team become best-in-class,” Elizabeth expressed. “Our goal is to drive our clients’ profit creating more opportunities for their business to evolve while enhancing their marketing and advertising strategies.”
Outside of the Lab, Liz (as she’s more casually known) can be found spending time with her husband and dog-ter exploring the best parks and hiking trails around the greater D.C., Maryland and Virginia area. She may also be jumping into Orangetheory fitness classes or enjoying a lazy Sunday on the couch watching Formula 1 and making travel plans.
